Course Outline
DAY 1
Foundation of Strategic Management
Welcome and Introduction
Introduction of trainer and participants
Overview of the training program
Objectives of the training
Introduction to Strategic Management
Definition and importance of strategic management
Key Concepts: vision, mission, goals, objectives
The strategic management process: formulation, implementation, evaluation
Environmental Scanning and Analysis
External environment analysis: PESTEL framwork(Political, Economic, Social,
Technological, Environmental, Legal)
International environment analysis: resources, capabilities, and core competenceies
SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
Strategic Decision Making
Role of strategic decision making in organizations
Types of strategic decisions
Tools for strategic decision making, decision metrix, scenario planning
Day 2
Determining the Required Strategic Budgets
Budgeting for Strategic Initiatives
Financial Planning and Forecasting
Ensuring Financial Resources Align with Strategic Goals
Strategy Formulation
Corporate-Level Strategy
Understanding corporate-level strategies: growth, stability, retrenchment
Diversification strategies: related vs.unrelated diversificaiton
Strategic alliances and mergers & acquisitions
Business-Level Strategy
Competitive strategies: cost leadership, differentiation, focus
Understanding market segmentation and targeting
Developing competitive advantage
Functional-Level Strategy
Role of functional-level strategies in supporting business strategy
Key functional areas: marketing, finance, operations, HR
Aligning functional strategies with overall business goals
DAY 3
Global and International Strategies
Importance of global strategy in today's business environment
Entry strategies for international of markets: exporting , licensing, joint ventures,
direct investment
Managing global operations
Strategy Implementation
Organizational Structure and Strategy
Alining organizational structure with strategy
Types of organizational structures: functional, divisional, matrix
Desiging an effective organizational structure
Leadership and Strategic Change
Role of leadership in strategy implementation
Leading strategic change: Kotter's 8 step change model
Overcoming resistance to change
Day 4
Corporate Culture and Strategy
Importance of corporate culture in strategy implementation
Aligning culture with strategic objectives
Managing cultureal change
Strategic Control and Governance
Setting up strategic control systems
Balanced scorecard and performance measurement
Corporate gorernance and ethical considerations
Strategic Evaluation and innovation
Strategic Evaluation and Control
Monitoring and evaluating strategic performance
Key performance indicators (KPIs) and benchmarks
Adjusting strategies based on evaluation results
DAY 5
Innovation and Strategic Renewal
Importance of innovation and maintaining
Competitive advantage
Types of innovations: product, process, business model
Strategies for fostering a culture of innovation
Strategic Risk management
Identifying and assessing strategic risks
Strategies for managing and mitigating risks
Case studies on strategic risk management
Case Studies and Group Discussions
Analysis of real-world strategic management case studies
Group discussions and presentations
Lessions learned and best practices
DAY 6
Practical Application and Professional Dev.
Strategic Planning Workshops
Hands-on workshop in develping a strategic plan
Group activities and simulations
Presentations and feedback
Strategic Communication and Stakeholder Management
Communicating the strategy effectively
Engaging stakeholder in the strategic process
Building support and commitment
Leadership Skills for Strategic Managers
Developing key leadership skills: visioning, influencing, decision-making
Personal developement plans
Review and Certification
Recap of key concepts and techniques
Individual and group assessment
Feedback and discussion
Conclusion and Certification
Q&A session
Distribution of certification
Closing remarks and next steps
Testimonials (4)
Very open and good discussions
Martin - Novelis Deutschland GmbH
Course - Strategic Management
1.The presentation style of Mr. Andrew, engaging with the style of audience.
MUHAMMAD ZAID SALMAN - GAS MALAYSIA DISTRIBUTION SDN BHD
Course - Market Forecasting
The references on the material, and everything else that was provided during the training. However, I would recommend advertising this training so more people can attend.
Freddie Martinez - City of Spruce Grove
Course - Balanced Scorecard
I liked the alistair's knowledge and presentation style.