Course Outline
Introduction
Leadership and Management Skills
- Introduction to Effective Sales Management
- Importance of sales managers in driving team performance.
- Key responsibilities and roles of a car sales manager.
- Leadership Styles and Strategies
- Different leadership approaches and their impact on teams.
- Adapting leadership style to motivate and engage salespeople.
- Communication and Motivation
- Effective communication techniques for providing clear instructions and feedback.
- Motivational strategies to boost team morale and productivity.
- Goal Setting and Performance Management
- Setting SMART goals for individual salespeople and the team.
- Monitoring performance and providing constructive feedback.
- Time Management and Prioritization
- Techniques for managing time efficiently.
- Prioritizing tasks to maximize productivity and focus on high-impact activities.
Sales Techniques and Customer Relations
- Understanding Sales Psychology
- Exploring the psychology behind customer decisions.
- Utilizing psychological principles to enhance sales strategies.
- Advanced Selling Techniques
- Consultative selling: Understanding customer needs and providing tailored solutions.
- Overcoming objections and handling difficult customers.
- Customer Relationship Management
- Building and maintaining strong customer relationships.
- Strategies for repeat business and customer referrals.
- Negotiation and Closing Skills
- Mastering negotiation techniques for win-win outcomes.
- Effective closing techniques to seal deals confidently.
- Ethical Selling Practices
- Importance of honesty, transparency, and integrity in car sales.
- Handling ethical dilemmas and maintaining a positive reputation.
Team Management and Development
- Recruitment and Onboarding
- Identifying qualities of successful salespeople.
- Structured onboarding process for new team members.
- Coaching and Training
- Conducting effective sales training sessions.
- Providing ongoing coaching to improve skills and performance.
- Performance Metrics and Analytics
- Identifying key performance indicators (KPIs) for measuring success.
- Analyzing data to make informed decisions and drive improvements.
- Conflict Resolution and Team Building
- Strategies for resolving conflicts within the team.
- Fostering teamwork and camaraderie among salespeople.
- Career Development and Succession Planning
- Creating pathways for career growth within the sales team.
- Identifying potential leaders and preparing for succession.
Business Acumen and Strategy
- Market Trends and Competitive Analysis
- Staying updated on industry trends and market dynamics.
- Analyzing competitors' strengths and weaknesses.
- Inventory Management and Product Knowledge
- Understanding the cars in inventory and their features.
- Managing inventory effectively to match customer needs.
- Customer Experience Enhancement
- Strategies to improve the overall customer experience.
- Implementing feedback loops for continuous improvement.
- Sales Forecasting and Budgeting
- Creating accurate sales forecasts to guide decision-making.
- Budgeting strategies for optimizing resources and expenses.
- Innovation and Adaptability
- Encouraging a culture of innovation within the sales team.
- Adapting to changes in the automotive industry and market.
Workshop Review and Action Plan
- Review of Workshop Topics
- Summarizing key takeaways from each day's sessions.
- Addressing any remaining questions or concerns.
- Action Planning and Implementation
- Participants outline actionable steps to implement what they've learned.
- Setting personal and team goals for improvement.
- Feedback and Continuous Learning
- Encouraging feedback on the workshop content and structure.
- Emphasizing the importance of ongoing learning and skill development.
- Certificates and Recognition
- Awarding certificates of completion to participants.
- Recognizing exceptional contributions and engagement.
Summary and Next Steps
Requirements
Audience
- Automotive Sales Manager
- Automotive Sales Supervisors
Testimonials (3)
SMART Goal session was the most enjoyable part of the training that helped me manage my time properly. it helps me set my goal clearer and i could really see that setting SMART Goal can relate to almost everything such as Finance, Social Life, Career and Personal Growth.
Manot Sae - MVCI (Thailand) Limited
Course - Workshop: Boost your productivity with this new method!
I liked the involvement of the trainer and how her energy involved also the participants, the training was interesting, with many practical supporting facts and examples, practical exercises. It was great!
Jelizaveta (Liza) - ASSTRA Forwarding AG
Course - Stress Management and Prevention
Explains well the topic.